Celebrating 100 Years of BMW Motorcycle Adventure

Celebrating 100 Years of BMW Motorcycle Adventure

The BMW CCA Foundation, home of The Ultimate Driving Museum invites you to Greer, South Carolina to celebrate BMW Motorrad’s 100-year anniversary and its prominence in the adventure-riding community. Thanks to their legendary durability and reliability, BMW motorcycles have been the first choice of long-distance riders since 1923, and they’re used today by riders like Neale Bayly and Shawn Thomas for globe-trotting adventures as well as Neale’s motorcycle-propelled humanitarian work in Ukraine and beyond. You’ll meet both of these BMW Motorrad Ambassadors in a discussion led by BMW historian Jackie Jouret, author of BMW Motorcycles: A Century of Innovation and many other titles. (You can pre-purchase a copy of the book when buying your ticket, then have it inscribed by Jackie during the event, or purchase a pre-signed copy in our Gift Shop.)

Friday, November 17, 2023

Your ticket ($65) will grant you complimentary access to "BMW Motorcycles: A Century of Innovation" exhibit at The Ultimate Driving Museum, as well as the VIP Reception at the BMW Zentrum.

  • Check in on Friday from 9-2 pm at The Ultimate Driving Museum to pick up your registration badge and see our exhibit of 56 historic BMW motorcycles and five motorcycle-powered cars. (The Museum will close early to prepare for the evenings festivities) You can also check in at the BMW Zentrum starting at 6 pm.
  • Have your exhibit book signed by author Jackie Jouret from 11-11:30 am, and 1-1:30 pm.
  • The evening event will be held at BMW Zentrum from 6 to 9 pm. Enjoy dinner while you browse the cars located at Zentrum and meet our distinguished guests and your fellow enthusiasts. Beer and wine will be available for purchase.
  • At 7 pm, join us in the Zentrum auditorium for a panel discussion hosted by Jackie Jouret and featuring our special guests, Neale Bayly and Shawn Thomas.

Saturday, November 18, 2023

The Ultimate Driving Museum is partnering with the BMW Performance Center to complete your exciting weekend. Ticket options: $35 for Standard Event admission, $199 for Driving Event participants. Both tickets include admission for afternoon festivities, as well as The Ultimate Driving Museum to view BMW Motorcycles: A Century of Innovation.

  • Free-flow driving experiences will be available from 8 am-10 am, and 10 am-noon (Two sessions)
  • Lunch will be available for purchase from noon-2 pm
  • "BMW Motorcycles: A Century of Innovation" Exhibition: Watch history roar to life on the Performance Center track as our exhibit motorcycles make their appearance. Owners and other special guests will talk about BMW Motorrad’s past and present from 2-5 pm.
  • Guided property tours with instructor demonstrations of various exercises.
  • Authority School demonstration.
  • Motorcycle vendor tents.
  • Food available to purchase onsite.
  • Parking will be available at The Ultimate Driving Museum, and a bus to the Performance Center will be provided.
  • Every event admission purchased for Saturday, November 18, 2023 includes admission to The Ultimate Driving Museum to view BMW Motorcycles: A Century of Innovation exhibit on Friday, November 17, 2023 9 am to 2 pm and on Monday, November 20, 2023 from 9 am to 4 pm.

BMW Motorcycles, A Century of Innovation is presented by Continental Tires, generously supported by BMW Motorrad, BMW Performance Center, BMW Motorcycles of America, BMW US Riders Academy, Coco Mats, Hagerty and Bob's BMW.


The BMW CCA Foundation, home of The Ultimate Driving Museum, is located in Greer, SC, directly next door to the BMW Performance Center, and across the street from BMW's largest manufacturing center. The Museum & Archive currently preserves about 80,000 BMW-related items, from cars to engines to art and literature and memorabilia. It's the largest such collection in the Americas.


Location of the Friday evening festivities:

BMW Zentrum at BMW Manufacturing
1400 SC-101
Greer, SC 29651